Writer’s Dilemma—Finding And Keeping Readers

By Mark Young

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity…”—Charles Dickens, Tale of Two Cities.

This classic opening line might well describe the current publishing world. It is a wonderful time to be a writer—getting published has never been easier unless you are trying to attract the attention of legacy publishers. And, at times, it seems almost daunting trying to get your novels recognized in a sea of new works that flood the market every day. Getting your book out there is getting easier. Attracting the attention of readers is not so easy. If fact, it might be describe as Mission Impossible.

Writers’ chances of getting a hefty number of new readers might seem less likely than winning the lottery or getting a majority of liberals to vote conservative. I gathered a few stats from the internet to illustrate what writers are up against. Did you know:

• Besides feeding information to the CIA and NSA, Google gathers an assortment of stats including how many books are out there on the market. They claim there are at least 130 million books in the world at last count. This figure is rapidly climbing faster than Amazon’s share of the market.
• And speaking of Amazon, this tight-lipped conglomerate has millions of books—print and eBook—just a click away from customers across the globe. Their lending library alone boasts over 475,000 books available to their Prime members. That’s a lot of competition.
• Another source of interesting book facts comes from Bowkers, the official ISBN Agency for the U.S., who gives authors and publishers that little number—called the International Standard Book Number (ISBN). They also keep stats. According to them, the number of self-published titles in 2012 reached more than 391,000, a 59 percent increase over the previous year and a 422 percent increase over 2007.
• Americans buy approximately five million books a day, and it is believed that 125 new titles are published every twenty-four hours. And then there is the rest of the globe.

So how do writers and readers connect amidst this tidal wave of competitors?

Since I have not hit the NYT's bestseller list, I am still trying to figure that one out myself. As a writer and reader, I try to use a little common sense and figure what works in my small part of the reading world. From that, maybe you and I can figure out the bigger picture that would help us to understand how to reach new readers.

Since the advent of eBooks, as a reader I have been able to sample more books than I would have ever encountered by regular visits to the library. I can do this at all hours and with greater ease than ever before. So what makes readers like me choose one book over another, one writer over all those others? We have only a certain amount of time to settle on new writers that we might like to read. And we don’t like to feel our time has been wasted. So, how do we make these choices?

First, word of mouth—whether it is face-to-face or online acquaintances—still remains one of the most

persuasive ways in my world to settle on the next book to read. I give a lot of credence to people whose opinion I respect. But I don’t generally buy a book solely on their opinions. Another way I zoom in on a book is to read a variety of blogs that I enjoy that focus on books, writers, and writing. An interesting interview with an author might persuade me to buy a particular book. Maybe. Then again, maybe I need more information. 

Personally, I like to sample the wares. One of Amazon’s most effective tools allows potential customers to read a sample of the book they are considering buying.  The Look Inside click and read function is a great way for readers to find out if the new author’s writing style interests them.

Another way to attract readers is the free or heavily-discounted promotions that are offered—particularly through Amazon’s Kindle Select program. These programs allow authors to promote their books to a larger audience than they might normally reach, particularly if it is pushed by Amazon’s secret matrix system that everyone is still trying to figure out. I am much more willing to take a chance on an unknown author if I can try out a free or heavily discounted book. More than once, after reading a novel I particularly enjoyed, I sought out and paid full price for other novels by the same author.

A method I use to gather writing samples is to subscribe to a number of free web sites—like Bookbub—that showcase free or discounted novels each day. I can scroll through the list and click on any that seem to strike my fancy, particularly if they fall in the free-to-$.99 range.

Now let me slip over and wear my writer’s hat for a moment. Once I have attracted a reader who seems to like my novels, how can I ensure that that reader will keep looking for my next release or buy earlier works?

There are three ways that come to mind, although I am sure there are others. First and foremost, keep writing good books. Secondly, use social media tools to stay connected to readers. And lastly, encourage others to review your books so that new readers will find out about your novels.

American author Fran Lebowitz is attributed with the quote: “You are only as good as your last haircut.” I’m not sure in which context she said this, but for most authors I would like to change this quote to say: You are only as good as your last novel. Writers need to strive to make their next novel even better. Readers deserve it, and I believe readers appreciate it. This goes into all aspects of making the novel, from the writing to the cover design and everything in between. Don’t get lazy. Do the best job you can and it will be reflected in the quality of your work. Readers will notice.

Before, during and after writing that novel, writers should consider developing and maintaining a web site, blogging, and using a variety of social media sites to stay in touch with readers. Develop email lists and consider using a good email service like Constant Contact to stay in touch with interested readers. Don’t badger them, but send regular updates so they can stay updated. Let them know of upcoming releases or promotions. They have tight budgets also, so let them know when they can save a few bucks on one of your novels.

Lastly, consistently and faithfully market your books. Seek out bloggers who might review your book, offer an interview, or allow you to provide a guest blog on their site. Look for websites that allow you to post your latest novel for their viewers. Explore the ever-growing online radio and pod casts for opportunities to reach new readers. Look for book club groups that you might be able to connect with either in person, on line (Skype, Face-to-Face Live, etc.), or by phone.

And do not give up. Take every day as it comes. Enjoy the little triumphs: a good review; the release of a new novel; a jump in sales on a particular day; and just the mere fact that you experience a good writing day. 

Enjoy the journey. And keep writing.

Readers and writer: How do you find new authors? What makes you stay in contact with that writer?

Disneyland Through The Eyes Of A Writer

By Mark Young

Disneyland looms just ahead in our family’s vacation plans. In a few weeks we will travel to that happy place where everyone goes to have fun and to put the cares of the world far behind. Over the years I have loved taking my three daughters there as a family. Now, I have only one daughter at home and in a few years she will be spreading her own wings in preparation to leave the nest. I don’t want to think about that right now. I just want us to have fun. To live in the moment.

Maybe I will always be a kid at heart. Maybe that is why I became a novelist.

One thing that Disneyland does well is to create an environment in which everyone’s imagination can be unleashed. There is nothing in this amusement park to detract people from reliving their favorite childhood memories, to spend time in places that bring back those special moments. And to create new ones.

I would imagine for many folks picking out which part of the park is their favorite can be hard. Some of the memories I share are of characters and movies that I enjoyed as a child. Peter Pan and the ride through Neverland, fighting Captain Hook and never growing old. Mickey Mouse and his friends in Toontown. And later, Raiders of the Lost Ark, once again wondering if that giant rolling rock is going to crush you or if those spiders will sap you with poison this time. How about walking through the New Orleans quarter, listening to the jazz quartet amidst the aroma of Cajun cooking.

Hard to pick your favorite, huh?

As each of my daughters grew up, I think back about certain experiences unique to each child. One was sort of a daredevil. Disneyland is filled with these experiences—and brings back memories from yesteryear.

Recently, I asked my youngest daughter which ride was her favorite. She just

shrugged her shoulders and said, “I dunno.” I know how she feels—I can’t pick my favorite either.

On one of the days at the park, we will get a special pass and go early—before most of the park is opened for the general public. We get to stroll through there before the sun rises up and heats up the place hotter than the gunfight in the Pirates of the Caribbean ride. In those early morning hours, we get to jump on rides that have no lines. It is like Christmas and birthdays all rolled into one. The park is cool and unhurried, and we can race from ride to ride without any long waits.

Can you spell ‘Heaven’?

The Disneyland experience for me is akin to writing novels. Back when I began writing my first draft of Broken Allegiance (A Tom Kagan Novel) due out later this year, I felt that Disneyland feeling about writing my new novel—or reading a new book. Anything can happen. Pare it down to one word—magic. An opportunity to let your imagination run wild, to let words and scenes run through my mind in unending possibilities. It is like being in the park early in the morning before crowds moved in. Before an unkind reader leaves a less-than-flattering comment about the novel I just penned. Before my editor—whose advice and suggestions I truly appreciate—can point out those areas where I really missed the boat and my Great American Novel runs head on into reality. Before that first blush comes off the rose, that first excitement of writing that very first draft begins to fade.

That is part of the Disneyland experience.

When I sit down to write, I like to pick places I have been to before—if at all possible. Sometime, I need to do research for places I've never visited, like the city of  Baku, Azerbaijan on the Caspian Sea, and then try to imagine that place as it came alive in my novel,  FATAL eMPULSE (A Gerrit O’Rourke Novel). And I find myself often creating mind picture characters who resembles actors I have seen on the big screen—at least at the beginning. Before these characters begin to take on a life, looks and attitudes all of their own.

It is all about imagination.

Disneyland is laid out like a novel as it sparks one’s imagination. The ‘Happiest
Place on Earth’ is filled with all kinds of scenes—castles, rocket ships, mountains, and submarines. It is not bound by time. You can travel in the past, into the future, or in the here and now. You come across a variety of characters to fill these enchanting places. Some are good, some are evil and many fall somewhere in between.

Disneyland—like each novel—is divided into genres of entertainment—western, futuristic, medieval, and historical, to name but a few. You can choose which genre you would like to visit, or, you can sample them all. You are free to roam wherever you want until the place closes down. Morning turns to afternoon, and afternoon to dusk. As the hours slip by, so does the atmosphere of Disneyland. Places of mystery and intrigue during the day, seem to change as darkness sets, morphing into something entirely different at night. Lights become more intense, crowds seem to change, and at some point fatigue sets in as the hours wear you down.

It is like reaching a point in the novel, as you lie in bed, and start looking for a

bookmark to save your place for another day. You are too tired to continue, and your imagination needs to take break until tomorrow.

Which brings me to the question I asked my daughter: “What is your favorite ride?”

My favorite moment in Disneyland is not the rides or any of the entertainment. It is when you approach the front gate and see Mickey Mouse or one of his friends on the other side waving back. It is about the excitement I see in my family’s eyes—if those 'tween' girls who try to pretend that Disneyland is for kids, not almost teenagers like themselves. I enjoy that moment where we are about to cross over into the Land of Imagination where everything is possible. That little moment in time when everything about the day is still fresh and you feel anything is possible. That your imagination can go just about anywhere and unleash a whole new world.

Like when you pick up a new novel—particularly one written by one of your favorite authors—and you have no idea where this story is going to take you. You just know it is somewhere worth visiting. And you can’t wait to start the journey.

That is my favorite part of Disneyland. And I experience it every time I return with my family.

How about you? What is your favorite experience in the enchanted world of Disneyland or the enchanted world of books?

Blank Page Jitters: That In-between Time for Writers

I have fallen into what I call that ‘in-between time’ for writers. That period of uncertainty between the finished novel and the not-yet started one. It can be unsettling. A time of doubts before you starting putting words down on paper.

Pestering questions always surface as you wander through this literary morass: Can I do this again? Will my next story idea be a flop? Will readers finally see my flaws and failings that I have been hiding? How can I possibly maintain this story idea through another 112,000-word marathon? 

This will be my sixth novel and I go through this little mind game every time. You would think I’d learn. I have learned a few tricks from other authors, ways to escape this momentary mental freeze. Let me share.

I try to fill this time by staying busy. For example, this week I am waiting for my manuscript, Broken Allegiance, to come back from my editor. As I wait, I began editing a previously completed novel that will become a sequel to Broken Allegiance. I play catch up by writing articles for my two blogs like this one right now. All this time, however, my thoughts return to the next novel I want to write. All I have at this moment is a great title and a vague concept of what the story might be about. I know there are more than four-hundred blank pages waiting for me to fill. So I freeze…momentarily.

One of my dilemmas is the desire to make the next novel better than the last. Writing the same stuff just won’t cut it. I need to push myself to come up with a novel that is leaner, better, deeper, and broader in scope than my last. A novel that creates a relationship between readers and my characters closer than Bogart and Bacall when they weren’t fighting.

I came across this statement from Ernest Hemingway from his Nobel Price acceptance speech he wrote in 1954:

“For a true writer each book should be a new beginning where he tries again for something that is beyond attainment. He should always try for something that has never been done or that others have tried and failed. Then sometimes, with great luck, he will succeed.”

Just add more pressure, Papa!

Really? Then sometimes, with great luck, he will succeed!”  Give me a break. The word might does not promise success.

All kidding aside, I think Papa really does a good job of trying to explain what a writer should be focusing on when they start the next novel. Make it better. Push you limits.

But writers can become paralyzed by their own expectations. How can one push past this and begin to write their novel. My good friend, author James Scott Bell, in his great how-to book, The Art of War for Writers, sums it up this way:

“We all reach points in our writing that are like ‘the wall’ marathon runners experience. It seems we can’t go on, and we start to wonder if we ought to just scotch the whole writing thing. (To “scotch” means either to [a] give it up; or [b] drink it into oblivion. I recommend neither).

My first wall is that blank page. Getting that first sentence down. Then a paragraph. A scene. E. L. Doctorow wrote: “Writing a novel is like driving a car at night. You can only see as far as your headlights, but you can make the whole trip that way.”

One sentence at a time. Just get something down on paper. If your mind blanks, use any trick you can think of. Jim Bell suggests that writers try opening a novel at random, look at the first complete line on the left-hand page, and put that line in your novel. Start a scene with it. When you finish, cut the first line and substitute one of your own. His list of wall-breaking suggestion goes on. He summarizes this way: Do something, anything, to help get words down on paper, to push past whatever wall you have encountered.

Lastly, let me share a few ideas from other writers:

Anton Chekhov: “If you look at anything long enough, say just that wall in front of you -- it will come out of that wall.”

William Faulkner: “Get it down. Take chances. It may be bad, but it's the only way you can do anything really good.”

William Campbell Gault: “If you haven't got an idea, start a story anyway. You can always throw it away, and maybe by the time you get to the fourth page you will have an idea, and you'll only have to throw away the first three pages.”

Somerset Maugham: “All the words I use in my stories can be found in the dictionary -- it's just a matter of arranging them into the right sentences.”

J. B. Priestly: “Perhaps it would be better not to be a writer, but if you must, then write. If all feels hopeless, if that famous 'inspiration' will not come, write. If you are a genius, you'll make your own rules, but if not - and the odds are against it - go to your desk no matter what your mood, face the icy challenge of the paper - write.”

As a bit of encouragement, I like this tongue-in-cheek advice from Sidney Sheldon: “A blank piece of paper is God's way of telling us how hard it to be God.”

I don’t know about other writers, but once I have a story in mind and I start living this fictional life with my characters—words start to flow. For me it becomes an exciting journey with a lot of highs and low before the final scene. I never know exactly what is going to happen, but like E. L. Doctorow’s analogy of driving a car at night, I take one scene at a time as we travel through this literary darkness, letting the headlights of creativity carry me further down the road until my journey ends.

How do you break through the wall?